
Skipping eye primer always seems like a good idea when I’m in a hurry, but yeah, sometimes it’s not.
Like when I’m taking some much-needed “meow time” to unwind at Sephora, decide to do some swatches, and what starts out as a 15-minute trip turns into two hours.
Or when a coffee break with Channing Tatum starts out as a brief 15-minute chat about the bulging biceps and hair/accessories/shirtless-ness in his upcoming tour de force, Magic Mike, but inevitably turns into a detailed six-hour discussion on the pros and cons of soft and crunchy hair gels (I like soft; crunchy gel seems so early ’90s to me) and the stylishness, or lack thereof, of camo capris (careful) and button-down shirts (yea!).
Okay, so maybe that second example happened, to quote ’80s teen chanteuse Debbie Gibson, “only in my dreams.” 🙂
As real as it may seem!
One thing’s for sure — my days usually last longer than I expect them to, hence my love for long-wearing eye primers that help keep my shadow, liner and concealer in place.
Tarte’s new Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer ($19) promises to do just that. A smudge-proof base designed to make eye makeup stay on task, it’s supposed to prevent fallout and postpone eye makeup migration for a full 12 hours, so you can say, “g’bye!” to disappearing eyeshadow and creasing color.
A recent study involving my butt in a pool chair and an issue of US Weekly concluded that the waterproof eyeshadow and liner I layered on top of Clean Slate, which is also water-resistant, did sparkle and shimmer for a very long time. The subjects also exhibited no adverse effects after taking a quick dip.
No fussing over finding a base color that matches your skin tone, either, as Clean Slate’s colorless universal shade should work for most everyone.
Tarte Clean Slate 360 Creaseless 12-Hour Smoothing Eye Primer ($19)
- Came out with the summer 2012 collection and was added to Tarte’s permanent line
- Made with beeswax (used as a natural waterproofing agent), mineral pigments (as opposed to artificial colors and dyes) and vitamin E (a natural preservative with anti-inflammatory properties)
- Made without parabens, sulfates, synthetic fragrances, petrochemicals, phthalates, GMO’s or triclosan
- Has a thin consistency, like a light lotion, and it absorbs quickly into my skin
- It layers well beneath eyeshadows (powders and creams) and liners (pencils, liquids, gels and cakes)
- Being from Tarte, it’s also eco-friendly, cruelty-free and
veganvegetarian (it does contain beeswax, which many do not consider vegan) - Sure does last a very long time for me; I get between 12-13 hours, with very minor fading starting around hour eight











Powder Eyeshadows, $5.99 each





















