
Well get my plaid shirt, hoop earrings and clunky Timberland boots, because the second I slipped on the new NARS 413 Bleecker Street Pure Matte Lipstick ($25), I felt like I’d just stepped out of a hot tub time machine set for 1995.
It was the Clueless decade, when Alicia Silverstone, Sugar Ray and little black backpacks were En Vogue (just like the group!). Colors like this matte rosy brown were all the rage. I remember wearing a similar shade to countless (boring) college lectures on organic chemistry and physics.

This new NARS shade (I’m trying to find out if it’s permanent or limited edition) was created exclusively for the recent opening of the company’s first flagship store in the West Village at 413 Bleecker Street in New York City, and, at least for now, the store is the only place you can get it.
But if you’re nowhere near the Big Apple, you can still get your paws on a tube without having to haul your cookies to NYC. One of the store’s makeup artists (Hey, Marco!) tells me they can take credit card orders over the phone. U.S. shipping will set you back $8 and takes between 5-7 business days. The store also ships internationally, but those fees will vary. Marco suggests stocking up on other products while you’re at it, you know, to get more bang out of the cost of shipping.
If you’re interested, the number to call is (646) 459-2323.
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Illuminating tips from NARS National Artist Janice Daoud…
