
Gosh, I haven’t worn any Almay makeup since — when was that? 1992?
I vaguely remember buying something from the line at a Thrifty’s where I cruised for makeup after school. There was something about the products looking kinda stiff and serious that I still remember today. It wasn’t the kind of makeup my friends and I were wearing to school. It was the stuff “grownups” were wearing to work in tall gray office buildings downtown.
But that was literally decades ago, and the line’s changed a lot over the past few years, becoming, dare I say, cooler. Or, maybe I’ve just gotten older, heh. 🙂
I like the new Almay’s easy, breezy vibe. Think Rite-Aid meets Trish McEvoy at the Bobbi Brown counter. It’s a “we take the guesswork out of it for ya!” approach to drugstore makeup, and apparently the line is also hypoallergenic and cruelty free, which Tabs describes as “hella dope” (his words).
Almay stepped up their color game, too, adding groovy shades like the purple from the Almay Intense I-Color Powder Shadow Trio in Browns 001 ($7).
Browns 001 is one of 12 Almay trios with coordinating, reasonably long-lasting shades handpicked to intensify different eye colors. It has a shimmery, sheer purple for lids, a shimmery brown for the crease, and a frosty beige for highlighting — the three of them picked to enhance chocolate peepers.





















