
Topshop’s $14 Cheek Jelly in Reign looks like a budget-friendlier ($14 vs. $30) Benefit Benetint doppelgänger on my cheeks — same sheer, rosy red color, but I think it’s way easier to use.
The gel formula, which feels wet and slick like a MAC Casual Colour, isn’t as runny as Benetint’s liquid formula, making it easier to blend on cheeks.
I usually use my fingers or a skunk brush to stipple it on my cheeks, where it looks quite natural, especially on bare skin, but you can also build it up for a bolder flush of color.
I have combination dry/oily cheeks (read: generally fussy and unpredictable), and it lasts from 4-6 hours for me.
Cheek Jelly in Reign, one of five $14 Cheek Jelly shades (there’s also a coral called Phenomenon a plum called Sibling, a burgundy called Museum and another red called Beep), is available now online and at Topshop stores.


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