Daily Beauty

MAC Sheen Supreme: Official PR Information

Gloss is good, but there’s nothing quite as wonderfully, worldly cinematic as a Lipstick — and they’re coming back! We’ve updated formulas to make it all plausible. Sheen Supreme is the combination of the strong, sensually saturated colour of, say, Tilda Swinton’s I Am Love Milanese Lipstick, leavened with the light feel and clear vibrancy, the see-through sheen of a modern New York City Girl Gloss. Imagine no muddy undertones, gliding in pearl or creme finish, moisturizing with no sticky/ tacky feel. It’s a new medium, with MAC in the lead. This is retro/modern — and devastatingly chic.

LIPSTICK, available March 3, 2011 at all MAC locations in North America and internationally in March 2011 ($14.50 U.S./$17.50 CDN)

• Supremely Confident — a pale nude
• Bare Again — a pinky neutral beige
• Can’t Get Enough — a beige neutral
• Behave Yourself — a light blue pink
• Gotta Dash! — a pale clean coral
• Full Speed — a bright clean yellow pink
• Insanely It — a watermelon pink
• Ultra Darling — a mid-tone yellow pink
• New Temptation — a vivid blue red
• Quite the Thing! — a deep blue plum
• Impressive — a neutral gilded plum
• Look at Her! — a metallic copper
• Can’t Resist — a golden purplish red
• Good to be Bad — a deep burgundy

MAC Sheen Supreme: Official PR Images

Supremely Confident

Bare Again

Can’t Get Enough

Behave Yourself

Gotta Dash!

Full Speed

Insanely It

Ultra Darling

New Temptation

Quite the Thing!

Impressive

Look at Her!

Can’t Resist

Good to be Bad

MAC Viva Glam Gaga 2 Lipglass ($14.50), available now at maccosmetics.com.

Top: MAC Viva Glam Gaga 2 Lipstick; Bottom: MAC Viva Glam Gaga 2 Lipglass

For full face shots and lipstick swatches check out MAC Viva Glam Gaga 2: Swatches and Pictures.

Q&A with Nick Gavrelis Vice President, Global Product Development, Face and PRO, MAC Cosmetics

Q: What makes the Studio Care Pressed Powders such a valuable addition to the MAC powder lineup?
Studio Careblend Pressed Powder fuses high technology with botanical extracts to give “real women” and make-up artists a unique, creamy feel to the touch. The luxurious powder glides onto skin, yielding an undetectable finish without a dry powdery look — leaving the skin feeling tremendously comfortable.

Q: What is so unique about the coverage and finish the Studio Careblend Pressed Powder provides? Can it be used alone or should it be used layered with other products?
Studio Careblend Pressed Powder provides sheer to medium coverage with perfect skin adhesion that helps to create a more flawless, refined look to skin. Studio Careblend Pressed Powder’s versatility allows users to apply it alone, over moisturized skin, atop foundation to set, or simply to touch up and perfect skin throughout the day.

Q: What are the Skincare benefits of the new Studio Careblend Pressed Powders?
Studio Careblend Pressed Powder has a super comfortable, weightless cream-like feel on skin, thanks to our unique botanical complex that consists of Safflower Seed Oil, Meadowfoam Seed Oil, Shea Butter, Olive Oil and Lecithin. This “Comfort Complex” helps contribute not only to the beautiful skin adhesion and flawless finish look, but it also ensures that the powder will be non-drying, non-powdery and extremely comfortable to wear for all skin types.

Q: What are some of the technologies used to develop this product make it stand out?
This is truly a modern, next generation pressed powder. It is formulated with a combination of micronized treated pigments and luxurious ultra fine Venetian particles and worked in a special Crosspolymer and other ingredients to give the most luxurious glide and application with amazing, undetectable skin adhesion — looks like flawless skin, not pressed powder! Then, with the addition of the botanical “Comfort Complex,” we help the skin to feel its best and look its best, without the dry, chalky look of powders from generations past.

Q: MAC is known for testing our new products backstage at Fashion Weeks — what was the reaction from our artists to the Studio Careblend Pressed Powders?
The reaction from our Sr. Artists and MAC PRO Team backstage during fashion week in NY, London, Milan and Paris has been amazing! They love the luxurious feel and ultra smooth, non-powdery looking application they get… Finally, a Powder that looks like silky skin!