One thing I’ve always liked about makeup is the story behind the product, and how when you see a piece of makeup, you’re not just looking at a lipstick or an eyeshadow. Sometimes, you’re also seeing someone’s hopes and dreams.
Who was that someone at Bare Escentuals who, when they first saw the opalescent purplish grey that would later become limited edition BE Cares Sweet Smile eyeshadow, thought they would release the color to honor Jessica, one of their customers, and her sister, who underwent 24 operations to correct a cleft palate?
Through the sale of special limited edition makeup in the BE Cares line, Bare Escentuals helps to fund and raise awareness for various causes like The Smile Train, a non-profit group that works to make free corrective cleft lip and palate surgeries available to impoverished children around the world.
In this case, a portion of every Sweet Smile sale goes toward a $50,000 donation to Smile Train — an amazing thing, for sure, but I would politely encourage the company to go even further by announcing the percentage of proceeds that go toward their donations to this and other causes (like MAC does with Viva Glam).
I’ve been wearing Sweet Smile as a light wash over my lids this week for a hint of color and blue sparkle that don’t look too overdone. The color isn’t incredibly pigmented, but applying it with a wet brush helps (makes it more intense).
store. At the heart of this cosmetics conspiracy — the JK Glitterati Shadow Dust Duo Collection.
lightning! Today I’m channeling my inner fry cook with a look at a slick hair styling product called Amika Obliphica Oil. 
