
Maybelline Fit Me Blush in Medium Nude on cheeks
Things that can be hard to find: four-leaf clovers, true love, Bigfoot and blushes that deliver a natural cheek flush. This spring Maybelline intends to make one of them easier to find with Fit Me, their new line of blushes, foundations, concealers, powders and bronzers designed to simplify the process of finding your perfect shade.
What is the Fit Me process?
It doesn’t sound too revolutionary to me, but the idea is that they organize the products from light to dark in the display. Each row represents one shade intensity, with the lightest shades on top (row 100) and the darkest shades on the bottom (row 300). Each row will have the full range of foundation, powder, concealer, blush and bronzer for each shade intensity.
To further streamline the process, the product names are short and sweet. For the blushes, for instance, instead of cutesy monikers, Maybelline went with simple, straight forward names like “Light Pink” and “Medium Mauve.”
This afternoon, I took a quick look at four of the 12 blushes ($5 each; available in 12 shades) in Deep Rose (a matte reddish rose), Medium Nude (a shimmery pink), Deep Nude (a light matte peachy pink) and Light Pink (a medium matte peachy pink).

First row: Deep Nude and Light Nude; second row: Medium Mauve and Medium Coral; third row: Deep Coral and Deep Rose

First row: Medium Nude and Light Rose; second row: Light Pink and Light Mauve; third row: Medium Pink and Deep Mauve

Fit Me Blushes clockwise from the dark pink pan on the lower left: Deep Rose, Medium Nude, Light Pink and Deep Nude
[Continue reading…]

























