
L’Oreal wants you to “millionize your lashes,” and I guess they’re just assuming you’ll know what that means.
Go on, millionize them! I dare you. 🙂
If you’re confused, so was I when I heard the slogan for L’Oreal’s new Voluminous Million Lashes Mascara ($9).
Would I grow a million new lashes if I used it? Because if so that sounds like potentially too many… Or would my lashes grow in volume by a million times?
And why stop at a million anyway? Why not billionize your lashes? Let’s face it… A million just doesn’t go as far as it used to.
Overlooking 1) the silly slogan that doesn’t tell me anything about the product and 2) the fact that I’m a total word weirdo who obsesses over turns of phrase, I really tried to keep an open mind when I took Voluminous Million Lashes Mascara in Black out for a test drive.
The first thing I noticed about it: great brush. You know how some mascara brushes just don’t know when to stop? They grab too much product. Well, this one gets it right. I don’t even feel like I have to swipe it against a paper towel to remove any excess before applying.
How is that possible, you might ask? The Clean-Sweep Wiper System, BAM! The brush passes through a “web-like structure” and comes out of the tube loaded with the right amount of product for a single layer.







nce upon a Tartan’s Tale, I peeped eye colors I would regale, but not so many, I’m sad to say, as I had hoped earlier today. 








