Clearly, “someone,” a.k.a. yours truly :), needs to do some deep breathing in child’s pose, because “someone” spent the last five minutes obsessing over the name of this British makeup brand: Models Own.
Models Own. Hmm…
What does it mean?? What does it stand for?? Do models own the company?? Is it a metaphorical reference to models figuratively owning the runway? Does it mean that you have to be a professional model to rock the brand’s products?? GOOD GRIEF, KAREN, CHILL.
Models Own hails from the UK but recently touched down on U.S. shores. They’re available exclusively at Ulta stores and online, with eye, face and lip products.
They’ve got some eye-catching colorful things, like the Colour Chrome Eyeshadow Palette (which we’ll get to in a sec), and some neutral items, that range from $7.99-$19.99 each, placing them in the higher-end drugstore price echelon, up there with Sonia Kashuk and Pixi.
The Models and I… Well, we’re off to a rocky start.
My makeup-loving heart wanted to adore the $19.99 Colour Chrome Eyeshadow Palette, because the cream shadows — oh, gosh — they feel fabulously dense and creamy like the MAC Paint Pots, which I love, but are thinner, which I normally take as a good thing, because it usually implies easy to blend and layer.
I always want to bring my Paint Pots with me wherever I go, but the clunky glass packaging discourages me. I had visions of gleefully scootin’ around town with this palette of 10 cream shadows and basically ruling the land. Since the creams feel similar to MAC’s, I’d hoped they would dry down completely, also like the Paint Pots, but alas… ‘Twas not meant to be. They don’t dry down at all.
They stay creamy and wet. Normally, this is a look I’d be down for in a hot second, because I don’t mind cream shadows that move a little. I really don’t! I like it when creamy lids look sorta rock ‘n’ roll, like you’ve been wearing your eye makeup for three days straight and have been having such a good time with the band that you can’t even bother. I think it looks kinda cool. But this… It’s just too messy.
The creams shift almost immediately on my lids and grab some areas more than others. And don’t even think about layering multiple creams (which is what I did in this eye look here), because within five minutes, everything is sloshed together into a big, hot mess.
After wearing this eye look for two hours, the shadow had all but disappeared. It was gone in what felt like the blink of an eye! So, yeah. Not my favorite.
Even though things didn’t go well for me and this palette, I still have high hopes for the brand’s other products. Gonna keep my toes and fingers crossed that their neutral palette, Barely There, fares better. It gets very good reviews.
Your friendly neighborhood beauty addict,
Karen
I think the name “Models Own” is a play on when magazine photo captions will say “dress: Calvin Klein; earrings: Chopard; bracelet: model’s own” – but that’s just a guess!
Ooh, that’s a good one! I wonder if that’s the reference!
It’s so annoying when Cream Eyeshadow creases… but everything creases on me anyway, so I always wear primer underneath. Pity because the shades are pretty.
Oh no, too bad. I love the Paint Pots as well, but having creams move and slide around my lids is a no go.
I’m not judging your Models Own thoughts because, here was my inner monologue while reading the post (when I got to Pixi): Oh, Pixi is on the higher end? I thought they were the inexpensive brand that everyone loves? Oh, wait, that’s Elf. Holy cow, I’m mixing up my mythical woodland creatures! (It’s so sad that my brain works this way). HAHA!
Models Own is a line started and owned by models and those in the fashion industry and specializing in trend, dupes, and basics. They are not cruelty-free. Models Own is what in the UK is called a high street brand, like Maybelline/CoverGirl/Revlon ect in the UK. Sold at Superdrug and the big chains. Their nail products are gorgeous.
I remember when they were sold on QVC (I *think* it was QVC and not a diff home shopping channel) because my mom was kinda obsessed with ordering stuff from TV and we would watch the makeup demonstrations together sometimes. She bought a set from this brand years ago and I remember it being pretty good. I didn’t know anything else about it though so I appreciate your comment. That was a good little intro to the brand. Thanks 🙂
Hi Lorraine,
You’re welcome. 🙂 They have some nice pieces. I reviewed another one of the palettes, the Barely There Eyeshadow palette, and it’s pretty good!