
Before Smashbox’s Bionic Mascara in Violet ($19) entered into my life, my favorite violet was Ms. Violet Beauregard of 1971’s Charlie and the Chocolate Factory (1971) fame.

I’ve always wondered how the Oompa Loompas de-juiced her after she chewed that gum and turned into a berry, and whether or not her eyelashes turn violet, too. Hmm…
Well, it only took 38 years, but scientists at Smashbox Cosmetics have finally duplicated Willy Wonka’s secret violet process, huzzah!
Behold: Black Violet! It’s one of those elusive purple mascaras that actually looks purple on the wand *and* the lashes.

Several cosmetics lines have recently released purple mascaras (Benefit, Dior, Clarins to name a few), but most failed (I liked the Dior) to really deliver color.
Black Violet, on the other hand, delivers loads of juicy color. In the pics below I’m wearing three layers.
And the purple tint shows up in both natural…

…and flash lighting.

Pretty, yah?
Aside from the intriguing hue, Black Violet’s just slightly above average in terms of lash thickness, length and curl, but the color… ooh, the color…
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