When I first saw Physicians Formula’s new line, #InstaReady, I thought, “Genius marketing! But there’s no way makeup can really make you more Instagram ready.” After I tried the products, I realized that InstaReady doesn’t really mean anything, aside from having a really good makeup day, and that’s exactly what happened when I tried it.
There’s plenty behind these products that I think deserves mentioning, like how almost all of them contain SPF 30. They also have InstaFilter Technology, which is basically a clever way of saying that they’ll mattify your skin while leaving behind lots of valuable moisture. The InstaFilter Technology also uses high-tech, light-reflecting polymers to blur imperfections and re-texturize the skin.
Now, these are HUGE claims for a product to make, and while I did have a great skin day while using #InstaReady, I didn’t look like I had an Instagram filter over my face… Obviously. But let’s talk a little more about a few of my favorite products from the line, shall we?
To start, I applied the Super BB #InstaReady Beauty Balm BB Cream. Most of the BB creams I’ve used have been light to medium coverage and applied almost like tinted moisturizers, but not this one. This bad boy is full coverage.
In the pro column, and this one’s big, I didn’t need to use any concealer on my blemishes, because they were already covered so well! This has a beautiful semi-matte finish and lasts throughout the day; however, it’s not without a few cons. Like, it’s extremely thick and feels uncomfortable on my skin. You can definitely feel that it’s there, and while the uncomfortable, constricted feeling fades the longer I wear it, I wouldn’t wear this again unless I were wearing full-on makeup that day. It can also look a little cakey, so this isn’t something I’d want to wear if I were going for a no-makeup makeup look.
Overall, though, I really like it, and I’ll wear it the next time I want a flawless complexion! You can see the coverage is bomb here in these before and after pics…
The next stand-out InstaReady product for me is the Super BB #InstaReady Contour Trio BB Stick in Bronze Trio. This little deodorant stick o’ bronzer is truly a dream. Literally, I’ve dreamed of a product that could make contouring a breeze, and here it is in my hot little hand! This guy is definitely going in my everyday makeup drawer and will live there until I die.
It contains the same InstaFilter Technology as the BB cream, so again it’s going to help blur and perfect the skin. It’s also made to be super blendable, which I can attest to. It has a deep contouring shade on the far end, a slightly shimmery bronzing shade in the middle, and a nice highlight on top. All you need to do is paint a cute tiger stripe on each cheek with the deepest shade in the hollow of your cheek, then tap away with your fingers or Beauty Blender. My contour was blended and looking fly in 0.73 seconds.
I recommend it for anyone who loves a good contour, and it would also be stellar for anyone just starting out in the world of faking perfect bone structure, because it’s so fast and easy to use.
Now is one of those times I wish I belonged to a kick-@ss stitch-and-bitch group. 
on the pan, like the new Physicians Formula Happy Booster Blush ($13.95; available in two shades, Bronze/Natural and Bronze/Rose).
Applying the shadows with a dry brush lends a softer look, while a wet brush intensifies the pigments, shimmer and overall glam. 