Do you hear that…? That whispery voice? It sounds like it’s saying, “Kiss you, Karen.”
“Kiss you, Karen.”
There! Did you hear it?
Soon-to-be-released Kiss You, a reformulated reincarnation of Benefit’s old Kiss Me gloss, has been calling my name for days, and who am I to deny a tube of glossy pigmented purple goodness?
The new version will be joining the Benefit Ultra Shines Lipgloss line for spring 2011.
Benefit Ultra Shines in Kiss You
Purple has long been one of my go-to lip colors when it comes to glosses because it’s a great alternative to pink (not to take anything away from pink, which you know I 
).
Kiss Me/You and I go way back.
How far back? Well, it’s a long story…
- Pre-2009 — Before 2009, Kiss You was known as Kiss Me, and it was part of Benefit’s The Gloss line. It was a clear fuchsia, not very pigmented, that I reached for whenever I wanted a just-kissed lip look. It quickly became a cult fave (and a favorite of mine) and underwent a name change, becoming Kiss You. Seriously, I could sing sonnets about that shade…or perhaps an ode.
- Summer 2009 — Benefit discontinued The Gloss line and released a reformulated version of Kiss You in the new Lip Gloss line. Milkier and less pigmented, it was nothing like the original. Disappointed fans huddled in dark corners and held one another tightly while rocking back and forth and mumbling, “Safe place! Safe place!” Okay…so maybe that was just me.
- Spring 2010 — The Lip Gloss line was joined by the smooth and shiny Ultra Shines. Among them, a shimmery, purplish pink called Wild Child, which looked/s a little like a slightly pinker version of the Summer 2009 Kiss You.
- Today/Spring 2011 — Kiss You is reborn! Once again, it will grace Benefit counters, where I’ll be waiting with bells on, as one of three new-ish Ultra Shines for spring. 🙂
Why are they just new-ish? The other two shades joining Kiss You — Life on the A List (a light bubble gum pink) and Who Are You Wearing (a passion fruit pink) — are also repromotes blasting in from the past.
