Karen

Written by Sam

Freelance makeup artist and blogger Sam has some makeup news for the men out there: when your girl visits Sephora, you do not have to wait outside.

Yes.

Recently, I’ve turned three of my good friends, all male, onto makeup. Now, not full-on, dare-I-say, girly makeup, but simple, natural, corrective aesthetic enhancements.

Makeup has done more for my self-confidence than any amount of plastic-surgery, psychology, and good friends who lie really well could ever do. I don’t use it to change anything about myself, but to “correct” minor tarnishes to my ego — blemishes, spots, and the dreaded dark under-eye circles. Since converting them to my faith, these male friends have all thanked me profusely, saying they’ve gotten more attention from girls and just feel better about themselves around other people.

Mind you, these weren’t easy converts — I had to drag them kicking and screaming into Sephora and plunk them down in front of the Make Up For Ever aisle while I shopped for them before I got even a smidgen of cooperation — but you should see ’em now!

Hooked.

Most men could benefit from three things: foundation, concealer, and blush or bronzer (depending on their skintone). I’ve found that Make Up For Ever is a great brand to get ’em started on, as the packaging is relatively indiscrete, the products are easy to use and relatively foolproof (even the foundation), and the display is far from daunting.

The 3 Rules of Man Makeup

RULE #1 — Teach them how to use everything, and take the time to do it right (consult an expert if you need to). If things go wrong for them once, they’ll quit using makeup forever.
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