
Legit. My stylist friend Alis — hair whisperer/red lipstick enthusiast/friend to the kittehs — used Oribe Gold Lust Pre-Shampoo Intensive Treatment pre-shampoo mask on me last Sunday, and my hair still feels like silk. It’s like sexy slow-mo Super Bowl commercial hair.
My brush slides right through it, all the way down, zooooop, and when I run my fingers through it, the strands feels soft and moisturized, like slippery, twirly cooked spaghetti.
Beyond boosting moisture, the mask is also supposed to reduce split ends and breakage long term and protect your color, thanks to UV filters.

Alis applied the mask, which smells like sandalwood and jasmine and feels like a hybrid gel-balm, on my dry hair from midshaft to the ends while my color processed on my roots.
Between the chatting, tea drinking and shameless reading of Us Weekly magazine (even the reeeeeeally old ones), I lose track of time at the salon, but I think it was on there for 30 minutes or so.
Then, Alis rinsed it out, worked shampoo and conditioner through, and styled.

Even now, days later and after a co-wash with Drybar Double Standard (more on this in a few) and a styling session with my trusty ghd curling iron, I can still feel the after effects of the mask’s softness and bounce, and seriously, where the heck did all the knots I usually have go? I have, like, no tangles.
See, this is why I listen when Alis raves about something, because the results are otherworldly hair.



















