
Have you heard? Next month we’re getting three new neighbors on Benefit’s Crescent Row. Yup, you remember their cousins, right? — those spunky gals from last year?
Girls of the original Benefit Crescent Row…
Like those first three fragrances, the new ones were also named after different imaginary girls, complete with colorful backstory poems replete with style and charm.
There’s Garden of Good and Eva, Lookin’ to Rock Rita and Hooked on Carmella, each of them eau de toilettes ($36 apiece).
They flutter onto Benefit counters, stores and Sephora next month. Here are some details from Benefit…

Garden of Good and Eva
Eva’s a crisp and citrusy floral with a full-time free spirit, and she’s the kind of friend you can never refuse, even when she’s asking you to ditch work for a day at the beach!
Official fragrance notes: Eva opens with notes of pear, watermelon, ozone accords (an accord is when three or four notes blend together to create a new scent) and muguet (Lily of the Valley), sauntering from there into a heart of rosebud, jasmine petals, green violet leaves and freesia. Finally, she mellows into a mix of sandalwood, musk and cedarwood.
Come away with Eva
Breeze down a lush lane
She’s the fresh rush of splendor
You can’t quite explain
So vividly vibrant
With a carefree deameanor
She whirls off to a place
Where grasses are greener
Sounds like Eva might make a perfect companion for a summer road trip down the coast.

Lookin’ to Rock Rita
Exhilarating Rita, all green and fruity, hums along in high heels and high fashion. You can bet she’ll be ready for adventure at the drop of a hat!
Official fragrance notes: Opening with a blend of lemon, coconut and freesia, Rita boogies into a heart of juicy fig, hyacinth and violet before clearing the dance floor for bottom notes of sandalwood, Brazilian rosewood and vanilla, YUM!
Rita’s ready to rock
And dressed to thrill
With a flavor for risks
Brilliant dreams to fulfill
Juiced up on extras
And dazzling fashions
A modern-day paradise
Of shake-it-up passions
Doesn’t Rita sound like the one to go clubbing with? I just hope she doesn’t ditch me for a cute boy!

So Hooked on Carmella
She’s the girl at dinner who captures every single heart!
Official fragrance notes: Carmella starts her seduction with yummy lemon, grapefruit and rhubarb before melting into cyclamen (a flower), peony and tiare flower. She ends the evening (with company, of course) by drying down into a warm finish of vanilla, sandalwood and amber.
When it comes to Carmella
Don’t ask and don’t tell
A light touch has admirers
Under her spell
Her sweet sensuality
No one would guess
So exquisite, enticing…
An intimate caress
Carmella could make date nights more special than the rest!
So tell me — which of the new Crescent Row Second Story girls do you resemble most? I think I might be an Eva. 🙂
CCL salad bar
WARNING: Crazy cat lady moment. I’ve started doing some gardening out front, and what do you suppose I planted? Rows of beautiful flowers? Vegetables galore?
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The bunnies would make breakfast while fluttering finches helped you put on your dress. And before you left the house, a very official-looking chipmunk with a clipboard and tiny glasses on the end of his nose would stand at your feet, examine your ensemble and say, “Needs more color!”